Danny Gebran

Experience

Graphic Designer web and UX. My experience conveys a variety of design disciplines derived from several years of work covering web design, print design, ux design and branding, publishing, and creative direction.

Understanding of the right balance between business objectives, design thinking and customers expectations.

A combined BA in Graphic Design and a Master of Sciences in Marketing allows me to fit into organisations effectively with the skills needed to contribute towards corporate objectives via project and programme delivery, understand user requirements, design personas, journey mapping, emotive response, quantitative and qualitative research.

My objective: Designing simple & innovative.

Design Software Skills

There are new awesome design tools every year.

These are my commons from a large pool of programs related to interface edition, website design, print layouts, image and graphics, which I think they represent the choice of most designers who I've worked with in collaboration for different projects.

Adobe CS: Photoshop, Illustrator, Adobe Xd, InDesign, Ae.
Balsamiq, Sketch, InVision.
WordPress, Atom, Terminal, Visual Studio Code.
Code: HTML, CSS, JS | JQuery and BootStrap.

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Design Process

Data > Define > Design

The above line represent a unique approach to my process.

Since I've started questioning any design solution by challenging assumptions about what is the best for consumers, observing their behaviours and developing empathy for the final user and their benefit, I was into something more complex than creating a well-presented design for my client. UX became of my interest, and design thinking is the fundamental framework underpinning it.

Empathise, define, ideate, prototype, test. Everything start with an honest user-centered sketching, prototyping, testing of ideas, learning and implementing once and again.

In essence, knowing the user needs and wants will entirely direct the process towards best outcomes in the design deriving in the evident benefit for customers and businesses by applying the simple initial statement: "Data Define Design".